In today's economic times, low cost marketing programs are essential. Our $1.00 Card Promotion is a cost effective program that is proven to work. Photographers who have taken advantage of this promotion in the past have reported a higher rate of card orders. Last holiday season one of our customers even stated "I received orders from customers I was sure wouldn't order."

Because of its success we have decided to make this promotion available year round. Here's how it works; select one or more images from each wedding, family portrait, children/baby portrait session you photograph during the course of the year. In ROES create a special holiday card for each of your clients using our drag & drop templates. Now just order one sample of each card you have created...we will charge you just $1.00 per card! Send them out by the end of October or early November and watch the orders come in.

When you put an actual sample in their hands, using their images, opposed to a generic flyer promoting holiday cards the difference in sales is night and day. So for example, if you photograph 20 weddings this year, for just...

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Preparing for Underclass Season

As the end of the school year quickly approaches, most parents are thinking about summer camps and family vacations. But, if you are an underclass photographer, you are busy getting ready for the next school year. Your contracts are signed, but there is a lot more to do to prepare for a seamless fall season.

Here is your summer homework list:

1. Finalize shoot dates
2. Retrieve correct databse from each school
3. Confirm package information with Century Color
4. Finalize ID Card designs (school approval, Century Color set up)
5. Review DataMatch procedures for setting up jobs and ordering

If you wait until September to do any of these it causes delays and mistakes that are preventable. The best way to keep existing contracts...

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Find Us on Facebook

Century Color has joined the Facebook revolution and we're having a good time, too! We would love to have you "like" us on Facebook where you can keep up to date with our latest promotions, blog articles and product offerings. We also plan to offer frequent "Facebook only" specials that you won't want to miss. "Like" us on Facebook today, you could win a free 20x24 canvas wrap!!

While most of us have personal pages on Facebook if you don't also have a business page you are missing a priceless opportunity to enhance your professional photography business. Utilizing Facebook as a business-marketing tool is economical and...

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