If you have been following our blog articles or any of our recent correspondence via eNewsletter or Facebook you know that we have been placing a heavy emphasis on greeting cards as a viable marketing tool to increase sales for your studio. This is one of our major focus areas this year, so you will surely see more info in the coming months.

As notes, we continue to expand our offerings in press printed products. In addition to the traditional Fine Art and Linen papers we are now also offering Silk and Pearl paper. Now you can extend these options to your clientele as well. Silk paper offers a shinier appearance than the Fine Art. Pearl paper is a great option for those clients who really want to stand out from the crowd; this option also includes pearl envelopes. We have also added 5x5 and multi-fold cards to our products.

Multi-fold cards allow for the inclusion of more photos to share with friends and family and are popular with family and baby photographers or for creating a special panoramic card from a favorite wedding image. Our 5x5 tri-fold cards offer six panels (3 fronts/3 back) and our 4x51/4 quad-fold cards offer eight panels (4 front/4 back). Our multi-fold and 5x5 cards are currently available as "Design Your Own" in ROES; however, we will be adding drag and drop templates in the coming weeks, so be sure to stay tuned.

For a sample of our new paper options you may use the Promo Card tab in the Folded Cards tab of the Main Catalog in ROES and build a sample card with your own images. Select the "Paper Type" in the Options Palette. For just $1.00 you will receive two cards, keep one for a studio sample and send the other to the clients to encourage them to place an order.