Our summer workshops will be held again on selected Tuesday & Thursdays in July & August. These workshops are small, casual meetings where you have an opportunity to network with other photographers and learn about new software, marketing ideas, and products that will potentially increase your sales and improve your bottom line.

Last year, when the Photo Marketing Association (PMA) conducted their annual survey of thousands of photographers across the country one of the questions asked was, "what do you believe would have the biggest positive impact on your profit?" The number one answer was "better marketing." So, this year our workshops will feature a large segment on electronic marketing which covers how to present your marketing message through effective use of your website, e-newsletters, blog articles, Facebook® and more. We believe that you can have an effective marketing plan without having an extensive budget. Let us show you...continue reading

Eileen Brevegleri, of Massachusetts, was one of the first to take advantage of our free offer and downloaded Album Spinner™ soon after we made it available. And she hasn't looked back since. Here is a recap of our recent conversation and some great quotes from Eileen.

I started out our conversation by asking Eileen how long it took her to learn to use Album Spinner™ and start producing sellable albums. She said she watched the free tutorials for about and hour and then started using the program. She admits that it took her a few sessions to really get the hang of it, but that it wasn't long before she was producing beautiful albums within two hours!

"If your time is precious, then you need to use this program. Anyone can learn it." She went on to say that Album Spinner™ offers everything Photoshop offers, "but is so much easier, everything is right there. There is no exporting or importing like in Photoshop. Photoshop is just too much work, everything is another step." Eileen designs approximately 30 albums per year, so she certainly appreciates the value of a program that makes designing easy and fast.

When I asked Eileen what her favorite feature in Album Spinner™ is she...continue reading.

If you have been following our blog articles or any of our recent correspondence via eNewsletter or Facebook you know that we have been placing a heavy emphasis on greeting cards as a viable marketing tool to increase sales for your studio. This is one of our major focus areas this year, so you will surely see more info in the coming months.

As notes, we continue to expand our offerings in press printed products. In addition to the traditional Fine Art and Linen papers we are now also offering Silk and Pearl paper. Now you can extend these options to your clientele as well. Silk paper offers a shinier appearance than the Fine Art. Pearl paper is a great option for those clients who really want to stand out from the crowd; this option also includes pearl envelopes. We have also added 5x5 and multi-fold cards to our products.

Multi-fold cards allow for the inclusion of more photos to share with friends and family and are popular with...continue reading.