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| Newsletter • August 2010 | |||||||||||
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Century Color Summer Workshops Our summer workshops have started with great success. We've received positive feedback from all attendees and even received a great product idea from Kathy McGarry, who attended our very first workshop (see our blog). We are in the process of developing customized laptop covers using our Tacky Back product. Thanks, Kathy! Your idea has generated a lot of interest from other workshop attendees. We are still looking for just the right name for this cool product, and we're taking suggestions via our Facebook page. Last year our pilot program for hosting underclass images online was very successful. All of last year's participants are already on board again this year and several additional underclass photographers have also signed up as they realize the value in this service. If you do underclass photography, you definitely want to post jobs online. The value far exceeds...continue reading. "My Books" are the perfect addition for a variety of photo sessions. Whether you photograph families, weddings, high school seniors or children these soft-covered books are a great way to capture a variety of images from that shoot. Available in three sizes, 5x5, 8x8 and 9x7, there is sure to be a size, or two, that will be perfect for your clients. We have seen these books used as...continue reading. One of the topics we touch on in our workshops is the need to identify your brand. Your brand should be what comes to mind (hopefully immediately) when people think about your business. What makes you unique and different from your competition? Determine what it is you want people to remember about their experience with you and your business, then work toward living up to that image. You have to consciously brand yourself; be sure you are marketing your brand through your website, Facebook, blog and print materials. |
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