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    Newsletter • September 2009

And The Survey Says... • Off Center Folded Cards • Another Marketing Idea


And The Survey Says...

We would like to thank all of our customers who recently participated in a nationwide survey conducted by Professional Photographers of America (PPA). We gathered some interesting information from this survey. For instance, one question on the survey asked photographers, "what do you believe would have the biggest positive impact on your profit?" The number one answer was "better marketing."

At Century Color we strive to help our customers find more efficient ways of marketing their photography business and increasing sales. We created The Press Room specifically to help photographers print marketing pieces in smaller quantities and at affordable prices. In addition to already low prices, we offer greater discounts through The Press Room's Perks Program.

To help increase your sales with your customers, Century also offers special discounts you can pass on to your clients. Currently we have a holiday card promotion (see sidebar) to encourage additional sales from jobs you have already shot this year.

When your business grows, our business grows. Take advantage of any one, or all of Century Color's special offers and let us help you increase your profits.

Off-Center Folded Cards

Are your customers looking for something different for their greeting cards this year? Introduce them to one of our elegantly designed off-center fold cards. Off-center fold cards offer a unique twist to the traditional folded cards.

Century Color offers eleven exclusive off-center folded designs to choose from, any of which would make a lovely holiday greeting. To see our design options visit StudioSamplesOnline.com.

As with all of our card designs, there is a place on the back for you to put your studio logo and/or your website or phone number. This is yet another way to market your business; every person who receives a holiday card from your clients will also see your logo and contact information.

If you would like to receive a sample pack of our off-center fold cards, please call Sue at 800-242-9501 ext 123.

Another Marketing Idea

StudioSamplesOnline.com is a special website for Century Color customers. We designed StudioSamplesOnline.com as a way for you to show your clients all the products and designs available to them without having to keep samples of every product on hand.

StudioSamplesOnline.com makes no reference to Century Color nor does it display pricing information. You may visit the site with your customers or you can direct them to the site to visit at their convenience. You may also include a link directly to StudioSamplesOnline.com from your own website.

Allowing your customers to see all the potential products they can purchase with their images is a sure way to increase your bottom line. You can even create a new marketing campaign and/or new packages to include the most popular items based on customer feedback.

To see StudioSamplesOnline.com click here

 



To order your card, open Century Color ROES. In the main catalog, click on the "Folded Card" tab then click on the tab titled "Promo Cards".

Choose your design by clicking once on the thumbnail layout. Click on the thumbnail called "Folded Card Info" for more information on how to design your card.


Shown above are the designs you will receive in your free sample pack. Check out all our card designs at:
www.studiosamplesonline.com


Specializing in Weddings, Underclass, Seniors, Proms and Sports

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Century Color Labs, Inc
494 School Street
East Hartford, CT. 06108
860-289-9501; 800-242-9501
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