A program is any set of package configurations that you offer. You may have one set of packages for nursery schools, another for middle schools and still a third for high schools. Each set of packages is considered a program. You can setup as many programs in DataMatch as you need.
Vital Tip: Send us your program information as early as possible. Don't wait until just before you are about to send your job to give us this information. For your Fall shoots you should be sending us your programs in July and August. That will give us plenty of time to input them into our production software (stress free).